- Phase 1: Pray and Wait a bit…is this worth doing? Should it be done? Can it be done? - Phase 2: Discuss Concept - Phase 3: Brain storm all features - Phase 4: Look at what is out there (new ideas, implementations of existing, likes dislikes) - Phase 5: Decide on must include feature set - Phase 6: Prioritize Feature Set - Phase 7: Devise a Plan (technology, features, who does what, tool set vs story line vs graphic arts)